Frozen Foods in Smethwick, West Midlands

“I arrived at lunchtime not too busy but only one checkout working made the line at the checkout take ages but apart from that pretty standard for an Iceland store.”

“Stood at the till for a while before someone served me as the staff were busy stocking shelves - it would have been so easy to walk out with a basket full of shopping, no one would have noticed. Another shop on Cape Hill with a homeless person outside asking for money, which made me feel uncomfortable. But having said all that, there's a great range of goods and excellent prices.”

“Lovely staff, but there seem to be more of them than there are customers. The prices are a little on the high side and there doesn't seem to be as many bargains as there used to be and some old favourites seem to have vanished over the last few months.”