Bicycle Stores in Shrewsbury, Shropshire

“Great friendly service and was willing to go the extra mile to get me rolling. The Ascend system (that all Trek stores use) made the process of payment, quick and seamless.”

“Visited the Halfords store on quite a busy day. The staff were available, approachable and knowledgeable. I bought a model of dashcam I didn't know about and feel very happy about my purchase, mainly because of the explanation given me by the the staff.

I have a fitting date booked that suits me and my commitments

I would highly recommend the store.”

“This weekend I purchased my new, high-end Specialized bike from Dave Mellor Cycles. Their exceptional customer service far surpassed my previous experiences elsewhere. From my initial phone call with Darren to reserve my desired bike, it was evident that we’d get on great. The service provided was highly tailored to my needs and preferences.

During a preliminary fitting, my ideal frame size was established. Darren thoroughly discussed all the available options and even offered a competitive package. Darren, who happens to be one of their dedicated bike fitters, said he’d even include a complimentary, comprehensive bike fit using their industry-leading IDMatch bike fitting lab equipment.

Having never had a proper bike fit before, I was aware from observing others on YouTube of its benefits. Given the usual cost of this service, I was very grateful that Darren included it at no cost to me. Furthermore, Darren informed me that if any adjustments were required during the bike fit, such as a different saddle or handlebar, he would gladly exchange these components at no cost. Crazy!

Additionally, I desired Tracer 50mm tan-wall tyres on my bike instead of the stock black-wall Tracers. I anticipated paying for this upgrade, but Dave Mellor Cycles was more than willing to perform a free swap! Furthermore, the wheels were built tubeless and with sealant, which I understand typically come stock only with tubes, again at no cost to me. I was so thankful.

On bike fit and collection day, Darren spent a good two hours with me. He’s incredibly knowledgeable and explains all the science behind the IDMatch bike fitting in a way that’s easy to understand. His history in this field is evident. Given that he provided this service at no cost, I appreciate that he still dedicated nearly two hours to my bike fit and provided me with meticulous attention. I purchased new shoes and cleats and these too were dialled in using the lab equipment. I recommend this service to everyone.

More so I wholeheartedly recommend Dave Mellor Cycles. They’re mostly a family-run business - this resonated with me since I come from a background of family-run business too. All the staff are incredibly friendly. They’re nearly all cyclists (including in competition) and it’s great to see the OG Dave still working there. From what I know about him, he has history in Olympic cycling. There is heritage there. While I travel one hour to reach Dave Mellor Cycles, they have become my bike shop!!

My bike has exceeded expectations too!!”

“Have visited this store several times as we visit the area on a regular basis. Have always found the staff extremely friendly and helpful. From sports clothing to camping equipment, this store has a huge amount of stock. Great prices too.”

“Sports Direct in Shrewsbury offers a pretty good shopping experience. The store itself is large and spacious, which makes browsing a lot easier. More importantly, they seem to have a really good stock level, so I was able to find what I was looking for without any trouble. The staff I encountered were also friendly and helpful, which is always a bonus. Overall, a positive experience and I'd happily shop there again.”