October 2023 by Aileen White
An absolutely brilliant shop, with wonderful friendly helpful members of staff. Great products at great value. Thank you for pensioners Tuesday, it certainly helps on top of all the other offers .Many thanks, to all who work hard at Loughborough Iceland.It is very much appreciated, xxx
October 2023 by Paull Thomas Bishop
Great service polite staff store clean and organised fantastic customer service
September 2023 by Ewen Burn
We got, just what we need very happy with the service.
August 2023 by Anthony Parkes
Iceland supermarket offers a diverse range of frozen and grocery products, making it a convenient one-stop shop for budget-conscious shoppers. Their frozen food selection is especially noteworthy for its variety and value.
July 2023 by Mahesh Patel
Low prices for essential food item. Could do with opening more tills though
July 2023 by Linda Punter
You know were every thing is because it's all labelled so you know where to look . And staff very helpful and very pleasant at the checkout. Thank you .
July 2023 by Maher Aboueissa
I came today and the service was really disgusting!The young lad at the till was ignorant and disrespectful, because I waited on the till to pay and when he came and opened the till, instead of asking for the people in the front of the line he served the people on the back of the line I tried to complain but he ignored me. Then an older woman (staff) came and she was even more disrespectful.Iceland please teach your staff to say sorry when they make mistakes.I wish I could put -1 star.
July 2023 by Jenny Blease
A small Iceland that delivers free of charge if you buy £25 or more. It's well stocked with a bit of everything...a bit short on the fresh fruit and veg
May 2023 by kevin kerry
It?s a freezer place with frozen foods. It does what it says on the shop front. Staff are ok. Some good 3 for £10 deals. Free parking around the back but always hard to get a spot.
April 2023 by Richard Hickling
The interesting contrast is between Iceland and France's Picard.Both are a frozen food play - but while Picard has dared to go up market, and to great success, it's the opposite at Iceland. Being an Iceland shopper is like admitting defeat "I'm so financially in the dregs I have to shop at Iceland". Whereas, as a Picard shopper you feel smart and ahead of the game: "frozen foods are top quality - but cheaper! - aren't I clever?". But it's probably pretty much the same food!
April 2023 by jess H
Plenty of choice, plenty of cheap prices, easy shopping and parking at the rear of the store.Note. Parking is whilst you shop at store only. Move post shopping.
April 2023 by Alan Kirkham
Excellent choice friendly staff
March 2023 by Linda Joshi
First time in Iceland for a long time. Pleased to see so many special offers, spoilt for choice, ended up with lots for the freezer.
February 2023 by Steve Crewe
Load of rubbish.. carpark.. maximum stay 30 minutes. Or £80 fine. I went with my wife; we went up 2 Isles . I'm just going to go to the 3rd Isle but used 20 minutes up. Now, only 10 minutes left .I spoke to the cashier. I told her about the time I had left. And there was no way I could do my shopping. GET IT TO THE TILL. BAG IT ALL UP. Within 30 minutes, she said it was run by the Council. And there was nothing they could do about it. And it was the cashier that told me it's £80 fine.. I had to leave with only half of my shopping . Another money-making SCAM. By the so-called COUNCIL. SHAME ON YOU
January 2023 by Festus Adeyemi
Well arranged and moderate size space. Self service was not in use when I visited. Operate in the city center, so public car park that is close by could be used.