April 2016 by Aaron S.
Simon One is a small store in the Middleton Shopping Centre, in the same store as ISL, but they remain different shops, despite sharing a space which you can just cut through. They are owned by Loofe's Clothing, who have 4 stores in the Manchester area, which all have different names, this includes two stores in Bury, one in Warrington and this store in Middleton. They have a small range of sports-wear including trainers and football shirts of Manchester's major club, and a club from Trafford, who just share the Manchester half of the name. This store is only quite small, and with the new addition of SportsDirect and a similar store across the way, Branded and an increased number of clothing/fashion shops in Middleton, including a relocated Daniel Christian Menswear, there isn't really a lot here to look at. The staff seem okay, but they don't seem as helpful and as knowledgeable as larger stores, such as Clarks in the shoes department for example. The branding of this store is also a little strange, with the company owning 4 stores but having them all under different names, meaning people probably wouldn't know they are visiting a store owned by Simon One, if the go to a different branch and despite being a well known name to Residents of Middleton, if you ask anyone else, they simply wouldn't have a clue and brand recognition is important to succeed, even if there is only 4 stores in 3 towns, this could increase sales and people wanting to go to stores in the whole brand. Overall, this store over time has been getting worse and worse as the competition has been growing in Middleton and getting better, and better. At one point in time, this store could have got 3 stars but as competition improves, sadly this store doesn't and now compared to the rest of Middleton, unless a major revamp happens it just is another unneeded shop, and sadly deserves a single one star.
