Toy Stores in London, Greater London

“We were in the market for a sofa and are delighted with our Model10 in Eco Velvet Bronze. Super stylish and super comfy with the ottoman a great added extra. The team at After Noah were really friendly and awesome helping us go through the different options before we found the perfect fit for us and coordinating stress-free delivery to a time that suited us and honouring all Swyft offers and warranties as if ordering direct through their website. Would thoroughly recommend buying from After Noah”

“Very large, spacious over 2 floors. Despite the crowds, the employees were very friendly.Lots of great Lego buildings. Big Ben over 2 floors, James Bond, Harry Potter, ...”

“Best service- I don't live nearby but had heard about their amazing service and knowledge. I sent over some details of what I wanted in terms of age range etc and received a personalised service to help me find exactly the right toys.I can't rate it highly enough and they have so many lovely products that I often don't see in other shops. Well worth contacting them if you aren't local or paying them a visit if you are :-)”

“The biggest toy store in the world, it says, and the seven floors are full of toys of every type. It is entertaining to just see even as a tourist! The store employees are very helpful as well.”

“Getting a gift for my first daughter after my second one was born in CW Hospital. Rakesh not only spent significant time on walking me though his inventory after I described my daughter's age and interests, but he also took time to reflect on being the father of three girls. Thank you! My daughter loves the Djeco Little Action set you recommended and took it to nursery for Show & Tell.”

“A really sweet, local toy shop with a fantastic range of board games, puzzles and toy trains! There is a perfect range for small children and a small well done present or a celebration. Overall, a lovely shop with a great range of toys!”

“An Aladdin's cave of toys and fireworks that I didn't know existed. Real people and you can see and pick things up to look at, very unusual in this day and age. Certainly worth a visit as you will be surprised you go in with an idea what to buy and come out with something better and different!”

“In this amazing store works an excellent sales assistant: Maria!!! She is very kind and empathy and she Made my little daughter’s day! She is been so helpfull…thank you Maria, kind regards from Italy”

“The biggest toy store in the world, it says, and the seven floors are full of toys of every type. It is entertaining to just see even as a tourist! The store employees are very helpful as well.”

“I have always wanted to visit and finally made it on this trip to London from the US...Absolutely worth the visit. A unique toy shop, especially for those who love theatre and paper creations. I bought more than I planned to because I couldn't resist! Many theatre kits are between £10-£30 with some higher priced items for theatrical devotees and lower priced items for those just looking for a curious card or souvenir. A couple of my purchases (a Vivaldi, Victorian style hand-crank music box and a wooden Commedia puppet theatre) already look right at home beneath my Christmas tree...If you love theatre and puppetry, this is definitely a shop to see. You won't find any "typical" toys, but rather a collection of imaginative kits and creations meant to inspire creative minds.”

“Absolutely brilliant. Shelves stocked high with games, science experiments, books and toys for active children. I was looking for a 12 year old and was very happy and it was clear they really have you covered for anything below this age. Would definitely recommend!”

“Specifically recommend duc trading, went on a trip with some friends. The stall owner was wonderful, bought some unique hats. Really friendly. Deserves the world. Give my love to quan”

“Such a lovely store! Our baby didn't use this service, but there is a fish tank that kids can look at while they get their hair cut and it was so neat. The coats/everything here are a little pricey but hopefully the quality will hold up.”

“They sell all different types of toys, for all ages under 16, good quality and not so good quality, depending on how much you Are willing to pay.The workers there are very polite and helpful, nice and charming.Located on old hill street.One thing is for sure they are honest people!”

“I originally met Katie for a meeting and got to chatting about sensory toys due to my brother being severely autistic and ended up leaving with a few bits for my disabled brother. Katie was so helpful and made mine and my brothers day! Thank you so much Katie!x”

“Excellent shop and has been there for years. Staff are excellent and prices are excellent too. A must visit place. The place you shop in Wood Green & Haringey.”

“Nice to have such a large toy shop in Putney. The product I bought was the same price as John Lewis and only marginally more than it was online. Staff were perfectly polite. Support your local shops!”

“My go to for gifts for younger family members. I would definitely recommend this shop to anyone looking for a unique and thoughtful gift. Staff friendly, helpful and understanding, don't listen to other comments saying the opposite been going here for what I think is over 15 years.”

“Loved it was really like the main store with all the fun going on the store was just perfect for my boys loads to play with and even more they wanted they also have special offers on in there with plenty of room to get around with a wheelchair and double pram if you have children or are one at heart this is a must visit even if your just after a cheap little gift they do it all will always be going back for more toys from here always”

“@nony_flyVery beautiful boutiqueThey have beautiful pieces and dresses with English designsThe prices were great and there were offersI recommend visiting the jackets silhouette ?@nony_fly”

“Purchased a fluffy Jellycat toy from the store for a special lady, service was ok. Normally a bit overpriced however with my NR Station Discount was not too bad.”

“A Great toy store with several locations in London and at the airport- what a place. A beloved toy store with a long happy history. There is a super star selection of great & creative toys. Puzzles, games, stories and London-themed gifts. If you are looking for a gift to take home.... This is the store for you. I love Paddington Bear and there were Bears and outfits along with many other "Stuffies".”

“I've been to a couple Lego stores in the States, but was delighted by the models and builds in this one! There's a Gringotts corner where you can take a photo with a goblin and there's also a lego dragon built atop of it. Right next to the Gringotts corner is the Elizabeth Tower (Big Ben). There's also Harry, Ron, and Herminone figurines built as well.”